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How we do it.

What does innovation in health care mean?

At Well-B, it means a continuous state of reimagining what’s possible based on a deep understanding of problems. Working to combine the right skills and knowledge to solve health care’s toughest problems. And creating solutions that help improve health care quality and accessibility, reduce costs, and ultimately, positively shape the health outcomes.

 

  • People: We bring together a multi-disciplinary team to investigate problems, generate ideas, and develop solutions. The team possesses expertise in healthcare and health insurance, business and management, design, innovation, startups, technology, research and analysis, and more.

 

  • Place: The Well-B Innovation Center at 101 Huntington Avenue is purposefully built to maximize collaboration and creativity in all types of work. The space includes a facilitation center, in-person and virtual presentation and pitching space, testing rooms, incubation and start-up suites, maker space, audio-visual recording cart, a deck overlooking the downtown Boston skyline, and space for individual and collaborative work.

 

  • Process: The Well-B playbook allows us to determine the desirability, feasibility, and viability of ideas and solutions. It leverages  human-centered design approaches and tools to understand problems and solve them.

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Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. ® Registered Marks of the Blue Cross and Blue Shield Association. ® ´, ® ´ ´, TM, SM Registered, Service, and Trade Marks are the property of their respective owners. ©  Blue Cross and Blue Shield of Massachusetts, Inc., and Blue Cross and Blue Shield of Massachusetts HMO Blue, Inc.